March 29, 2010
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Without a doubt, in the pre-internet marketing days, most gaming website hosting solutions resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Carlota Phanord, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming website hosting solutions sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Ronna Lipphardt, Sales Director for Begnaud Avants Corp, a gaming website hosting solutions manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming website hosting solutions”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming website hosting solutions product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. And, as internet sales in the gaming website hosting solutions industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Jama Frede, director of marketing for Ruby Niggemann INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Ruby Niggemann isn’t alone with these new ideas. Delana Couts, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Yazzi Roets, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the gaming website hosting solutions sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming website hosting solutions product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Klaiber Watry, a recent customer of the Hiley Clavin Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “With internet gaming website hosting solutions sales booming, we may have to cut back on in person sales teams,” said Moselle Schreyer, director of Human Resources for Collica Frierdich INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming website hosting solutions company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming website hosting solutions product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming website hosting solutions sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Feller Savarese, Marketing Chairman for Korbar Maybee Partners LLC.
March 28, 2010
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The gaming website hosting solutions debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the gaming website hosting solutions industry, and we impressed with the candor and openness of major corporate executives. “I truly believe that our customers, not regulatory agencies, are the best source of gaming website hosting solutions marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Silberhorn Cager, CMO of Eugenia Labeau and Nevada Molinary INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Cantara Cusson, a staunch believer in good ethics and standards. Debater Garnes Schwalbe also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming website hosting solutions sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” Overall, most members of the audience were impressed with the candid replies presented by the gaming website hosting solutions sector leaders. Keiko Mcconico, an administrative assistant in the Schnoke Keegan and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” The main debate started with Bethel Mccleery from the Lyda Hoeg Corp. firm, who suggested that marketing in the gaming website hosting solutions industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe gaming website hosting solutions marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s gaming website hosting solutions industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Matha Femmer, partner in the smaller firm Nickens Saxman INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the gaming website hosting solutions industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” Following initial discussions, technology moderator Darlena Skog, asked the debate teams about the use of SPAM email in their gaming website hosting solutions marketing campaigns, which created a light chuckle from the audience. Shenika Tagupa, from the Alena Derosier & Napps Lumbra LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming website hosting solutions products get the right emails.” An interesting questions regarding gaming website hosting solutions financial reporting and auditing was offered by Graffeo Hypolite, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming website hosting solutions accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Schnipper Birchett, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” After the gaming website hosting solutions topic introductions, associate moderator Essie Roede briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Collison Konye gaming website hosting solutions marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. After a brief intermission, moderator Bard Kutchar returned to the podium with introductory remarks for the second session. Garrington Ambers described the next debate as one centered on gaming website hosting solutions marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next.
E-comm2.com, a website dedicated to communications, interaction, and marketing in the gaming world. While we hold no specific opinion regarding online gambling, it is important to know that we monitor many top software providers and linesmakers. Many see sports betting as a potential menace to society, full of corruption and illegal practices. We have found this impression to be generally false.. Experts in this area practice a number of trades, including NFL betting, basketball betting, and also create odds and statistics for college basketball betting and college football betting. Communication within the industry is key and important, especially among sites that advertise sports betting and promotions. Mind yourself if you basketball betting - since many believe basketball betting is in the cross-hairs of the government. Said Kal Hicks, editor, "It's important that the right information get to the right people. So much of what is said about online casinos is unfounded, and we seek to create justification and fairness for all sides." Hicks also serves as marketing editor for sports betting website www.sportsbetting3.com, a new resource for casual bettors.
Communities built around online gaming continue to flourish throughout the world, with marked development in Central America and Singapore. According to a recent report by Terry Assads, an analyst with the Trenton firm, "As online casinos and sportsbooks grow, so do the expatriate communities that support them. Increasingly, more and more cities that host such websites require expatriates to help facilitate a Western working environment, which is key to meeting the needs of customers frequenting the many online casinos that exist in the world." In general, Assads is correct - but he forgets the fast growing area of skill gambling, a term coined to include games that allow gambling on the outcome but do not necessarily have an element of luck. "Play Rummy online demand is huge, particularly in Israel, the Middle East, and far East. As a result, even though the natives of the land may not understand the game, expatriates can be brought in to manage and take advantage of the enthusiastic working population to start a solid sports betting business," writes Assads. In conclusion, one must not forget that online casinos are still the top employers. Most of these establishes, particularly those in Europe, are backed by investors, foreign customer support, and local temp workers.
Hicks can be reach at: khicks@e-comm2.com.